Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and advertisers to display advertisements on Google’s search engine and its advertising network, which includes various websites and platforms that partner with Google to show ads. These ads can appear in various formats, including text, images, videos, and more.

Google Ads is a powerful tool for businesses looking to promote their products and services online and reach a vast audience through Google’s search engine and partner websites.

• Targeted Advertising: Google Ads allows advertisers to target specific keywords, demographics, locations, and user interests, ensuring that their ads reach a relevant and interested audience.

• Immediate Visibility: With Google Ads, you can achieve instant visibility on Google’s search engine results pages (SERPs) and across the Google Display Network. This can drive immediate traffic to your website or landing pages.

• Measurable Results: Google Ads provides detailed analytics and performance metrics, enabling advertisers to track the effectiveness of their campaigns, measure ROI, and make data-driven decisions to optimize their advertising efforts.